How TapQual works

You start with three, because three is what people answer. Each one is buttons, not typing — nobody types their goals into a chat at 11pm, and the answers stay clean enough to score.

Every option carries a number. "This week" is worth four times "just exploring", because it is. Add the numbers up and you get a score; the score picks which of three endings the lead gets. You can change the wording, the options, the numbers and the endings, and try it against a fake lead before it goes live.

Only for hot leads. Warm ones are nurtured quietly and warm leads that heat up get resurfaced; cold ones are closed politely and you never hear about them.

Quiet hours hold your alert until morning — they never hold the lead's reply. Someone who qualifies at 2am still gets your booking link at 2am. That is the whole point, and it is not configurable for a reason: the fastest reply wins the client, and you being asleep is not the lead's problem.

Leads ask about price, location, whether you do online coaching. If AI is on for your plan, TapQual answers from a knowledge base you write — plain question-and-answer pairs, in your own words — and then picks the conversation back up where it left off.

It only answers from what you have written. If the answer is not in there, it says so and hands over to you rather than inventing something. Without AI, it acknowledges the message, promises you will follow up, and points them back at the buttons.

One thing it does not do: make someone who is ready to buy finish a quiz. If a lead says "how do I sign up", the questions stop and they go straight to your booking link.

This is the part almost nothing else does. When a lead qualifies, we tell Meta — matched back to the exact ad click that started the conversation.

Meta's algorithm optimises for whatever you report. Report every WhatsApp conversation and it finds you people who like chatting. Report only qualified leads and it starts finding you people who buy. Same budget, better people. It is on every paid plan, because it is the strongest reason to use us and hiding it behind an upgrade would be daft.

You pay us a flat monthly fee. Meta charges separately for some messages, and those charges go to Meta directly, on your own payment method. We never touch them and never mark them up. Most tools in this category resell Meta's messages at a margin; we would rather be cheaper and boring.

In practice most conversations cost nothing at all. A lead who arrives from a Click to WhatsApp ad opens a 72-hour free window, and the whole qualification plus every follow-up fits inside it.

A failed payment does not lock you out of your own leads. You keep reading everything; new leads stop being answered after three days if it is not sorted. Cancelling keeps you running to the end of the period you already paid for.

Your leads are yours. Export the lot to CSV at any time, with the full transcript, from the leads page. The WhatsApp number is registered to your business, not ours, so it leaves with you too.