Ready on day one

Pick your line of work and the questions are already written and already scored. Change every word if you like — most people change two.

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Personal trainers & online coaches

Your Instagram ads run at all hours. Half your leads are NRIs messaging at 2am your time, and the other half were never going to pay.

Question 1

First up — what's your main goal?

Fat lossBuild muscleGeneral fitness

Question 2

When are you looking to start?

This weekWithin a monthJust exploring

Question 3

Which coaching option fits you best?

1-on-1 coachingSmall groupSelf-paced plan

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Dental & aesthetic clinics

High-ticket treatments, and your front desk is booked with actual patients. Enquiries sit unanswered until someone gets a free minute.

Question 1

What are you looking into?

Implants or crownsStraighteningWhitening

Question 2

How soon are you hoping to start?

As soon as I canNext few monthsJust researching

Question 3

How are you planning to cover it?

Paying myselfThrough insuranceNeed EMI options

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Real estate agents

The widest gap in any industry between a serious buyer and someone browsing on their sofa. You find out which is which after driving across town.

Question 1

What brings you here?

Looking to buyLooking to rentJust browsing

Question 2

When are you hoping to move?

Within 30 daysIn 3–6 monthsNo fixed date

Question 3

What budget are you working with?

Above 1 crore50L to 1 croreUnder 50 lakh

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Tutors & test prep

Admissions season means a hundred enquiries in a week, most from parents comparing five centres at once. Whoever answers first usually wins.

Question 1

What's the main goal?

Competitive examsBoard examsGeneral support

Question 2

When would you like to start?

This weekNext monthJust looking

Question 3

Which format suits best?

One-on-oneSmall batchRecorded course

Not on this list?

Nutritionists, yoga studios, salons, interior designers and financial advisers all work the same way — three questions that sort a real customer from a browser. Start free and write your own; it takes about ten minutes.

Start free for 14 days