TapQual vs answering it yourself
Doing it yourself is free, personal and completely fine at low volume. It stops working at the exact point your ads start working, which is a cruel piece of timing.
Where answering it yourself is the better choice
If one of these is your situation, buy theirs. We would rather tell you now than have you cancel in a month.
It costs nothing
No subscription, no setup, no second number. At five enquiries a week this is simply the right answer and we will tell you so.
Nothing sounds more human than a human
You can read the room, make an exception, and be charming in a way a set of questions cannot.
No new number, no Meta setup
Your personal WhatsApp already works. Connecting a number to the Business API is a real, if small, piece of work.
Where TapQual is the better choice
It does not sleep
The average business takes 42 hours to respond and 63% never respond at all. Not because they are lazy — because they were doing the job they were hired for.
Five minutes is the whole ballgame
Replying inside five minutes rather than thirty makes a lead 21× more likely to qualify. You cannot do that by hand while also training a client.
It remembers to follow up
The nudge two hours later, the one the next morning — sent inside the free window, and never sent to somebody who already replied.
It makes the ads cheaper
Meta only learns from what it is told. Answering by hand teaches it nothing.
Feature by feature
| TapQual | answering it yourself | |
|---|---|---|
| Replies at 2am | Always | Only if you are awake |
| Costs per month | From ₹999 | Free, plus your evenings |
| Consistent qualifying questions | Every lead, same questions | Whatever you remember to ask |
| A ranked list of who to call | Yes | In your head |
| Follow-ups that actually get sent | Automatic, inside the free window | When you remember |
| Teaches your ad account | Yes | No |
| Sounds exactly like you | Only as much as you write it to | Yes |
Compiled from each product’s public pricing and documentation. Competitors ship changes constantly — if something here is out of date, tell us and we will correct it.
The short answer
Under about ten enquiries a week, keep doing it yourself — genuinely. Above that, the first lead you lose to somebody who answered faster costs more than a year of this.
AiSensy is built to send messages to a lot of people. TapQual is built to work out which of the people who replied is worth your time. Those are different jobs, and plenty of businesses need the first one.
Wati gives a team a good place to have conversations. TapQual decides which conversations are worth having. If you have three people answering chats, you probably want Wati. If you are one person with too many chats, you want the other thing.
The only comparison that settles it
Run it on your own number for 14 days. No card, and nothing charges itself at the end.