Answering is the easy half
Almost every WhatsApp tool can send a message. The work is deciding which of the people who replied is worth your afternoon.
Answering
The half that has to happen in seconds, whether or not anyone is awake.
Replies in about three seconds
Every enquiry, any hour, no exceptions. The clock that matters starts the moment they message.
Tap-to-answer questions
Up to three buttons, or a list of ten with a second line each. They never have to type unless they want to.
Free-text questions
Ask something open — "anything else I should know?" — and whatever they write lands on the lead, word for word.
Answers from your own words
On Pro, a lead who types a real question gets a real answer from a knowledge base you wrote. Never invented, never guessed.
Knows their timezone
Booking slots in their local time, and no cheerful greeting landing at their midnight.
Sorting
The half nobody else does, and the reason the list opens with a name on it.
Scoring you control
Every answer carries a number you set. The total decides hot, warm or cold — no black box, no model deciding your business for you.
A ranked list
Opening the page IS the answer. Hot at the top, time-wasters out of the way.
Hot-lead alerts
Your phone buzzes with the name, the score and the answers. Quiet hours respected — the LEAD is never made to wait, only your alert.
Follow-ups that get sent
Scheduled inside the free 72-hour window so they cost nothing, and never sent to somebody who already replied.
Take over any time
Type once and the assistant steps back. You are never both replying at the same moment.
The business around it
The parts that matter on month six rather than day one.
Meta ad optimisation
Qualified leads reported back against the exact ad click, so delivery learns. Every paid plan.
Consent records
A timestamped, plain-English record for every conversation, kept five years. There for the day somebody complains.
Opt-outs honoured properly
STOP means stop, immediately and permanently, and nothing on your side can undo it.
Webhooks and CSV export
A signed POST the moment a lead qualifies — Sheets, a CRM, Zapier, Make. And your whole list as a CSV whenever you want it.
Your number, your words
Every line the assistant says is yours to write. There is no fixed script underneath.
What it deliberately does not do
Being honest about this is cheaper than a refund. TapQual does not send bulk broadcast campaigns, and it does not give a team a shared inbox with assignment rules — one login per business today. If either of those is your actual problem, a broadcast platform or a team inbox is the better buy and we would rather say so now.